Market Analysis for Marks Spencers - 3390 Words

#8544;Company Introduction Background Marks and Spencer is one of the UK s leading retailers. It has four operating divisions, UK retail, international retail, financial services and ventures. UK retail is further divided into women s wear, menswear, lingerie; children s wear, home, beauty and food. It is the largest clothing retailer in the UK by turnover. Sir Richard Green Bury was the chairman and chief-executive of the British retailing giant Marks and Spencer from 1988 to 1999. During his tenure the company continued to grow strongly until it reached its peak in 1997 and 1998 when it was second most profitable retailer in the world after Wal-Mart. The company began in 1884 when Russian Refugee Michael Marks opened a†¦show more content†¦Thus there are no other firms in the same line of business. It would thus appear that the form can choose its marketing strategy (price, output, advertising, etc.) without regard to the behaviour or reactions of other firms. However, it is unlikely happen on Marks Spencer. The major reasons can be illustrated by Port s five forces model: 1. Strong competitors In the clothing sector, Marks Spencer has several strong competitors. Some of them took big market share from MS. #61656; ASDA On 23 August 2004, BBC News reported that Marks Spencer has lost its crown as the country s largest clothing retailer to ASDA. ASDA has 9.4% of the UK clothing market, compared with MS s slice of 9.1%; according to the research firm TNS. The success of ASDA is due to a number of factors, which including buying in bulk and listening to customers. They adopted better economy of scale that means ADSA has been able to purchase fabrics at far lower prices. As a result, ASDA sells a pair of denim jeans for #65505;4 in the UK which MS can t compete. On one hand, the price differences between ASDA and MS are quite phenomenal. On the other hand, ASDA has remained focusing on giving appropriate customer service and shopping with convenience. Owning all these competitive advantages, ASDA is one of the strongest competitors in the clothing retailing industry. #61656; Next One of MS biggestShow MoreRelatedMarketing Plan For Marks Spencer Clothing1546 Words   |  7 PagesTo: Chief Executive of Marks and Spencer From: Muhammad Azeem Khan , Student ID 2280119 Title: Marketing plan for Marks Spencer clothing Introduction: Marks Spencer was constituted in 1884, as vendor stall in the streets of Leeds. It is a public limited company, which listed on the London stock exchange. It is a major British Multinational retailer. It produces clothing, home products and food items. 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